Saturday, December 09, 2006

How stupid is the market becoming? - 2

Earlier this year, I blogged on the above subject in relation to the company, BrainStore, arguing that BrainStore's marketing was ridiculous.

The CEO, Markus Mettler, upset with my Blog (specially as I am a small shareholder), wrote to me (partly) as follows:

"Prabhu: did you realize, that the flower mailing not only contained a vacumized tulip but also contained a DVD with a 30 (!) minute TV report (3 SAT, Nano special) on BrainStore with a case study? I'll gladly send you a copy if you should not have seen it yet.

"Prabhu: did you feel the power of the message "It's possible" in the silk print we sent at Christmas in 2004? It's a message against all the "It won't work, it's to expensive, we have tried it before, never will this fly" etc (that stops innovation and creativity). The "It's possible" message has been in Newspapers (all over)

"Prabhu: did you see the symbolism in the broom? Make room for new ideas. Get rid of the dust blocking your innovation. With a twinkle in our eyes...

("So) we are not at all out for effects. We're not impressed be "Sauglattismus" - a beautiful Swiss German word. We are very focused on common sense, (since) common sense (is) in fact (what) drives us. The search for the essence, the simple, the surprising and yes, the polarizing".

(please note that the bits in brackets are my attempts to make the English smooth or comprehensive when I shorten the CEO's letter to me)

Dear Markus: I must be much less imaginative than I thought! Mea culpa... Sphere: Related Content

1 comment:

_ivan said...

If your remark to Markus was sarcasm, I didn't understand it. If it was an apology (doubtful?), it was short..