At the start of 2008, the percentage of website traffic that resorted to Google was just under 6%, while the percentage of website traffic that resorted to Facebook was around 1%.
The interesting thing is that, as website traffic continued to explode, the percentage of the traffic that resorted to Google barely moved: perhaps it is something like 7% today. Meanwhile, Facebook continued to increase its market share, till it overtook Google a couple of weeks ago.
What possible explanations might be suggested for these facts?
1. More and more people are using the web as a quick and easy way to upload pictures and the like, than are using the web to look for information.
2. As the proportion of web users who use search engines to look for information declines, Google has been unsuccessful in keeping its lead over rival search engines such as Clusty.
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Saturday, March 20, 2010
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