Monday, January 23, 2012

What happens to philanthropy during a recession?

Interestingly, IN THE USA, it goes UP!

The above link takes you to the text of an article based on results of a substantial study (6000 households over 20 years - 1982 to 2003 - which experienced three recessions).

The article is published in The Journal of Consumer Research, by Wagner A. Kamakura (Ford Motor Company Professor of Global Marketing, Fuqua School of Business, Duke University) and Rex Yuxing Du (Hurley Professor of Marketing, C. T. Bauer College of Business, Houston University).

What does the data show? That: recessions shrinking US GDP by 2% caused some US consumers to increase charitable giving by 32% (!!!), while others increased their tobacco consumption by 16%.

As regular readers of my Blogs will know, I have followed philanthropic giving for some time, and this finding is astounding.

Americans really are rather special people. Sphere: Related Content

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